By Linh PMP “No one is as deaf as the man who does not listen” (proverb). Gartner, a tech advisory firm, highlighted “social listening” as one of the… Read more “Edtech and Social Listening”
Tag: marketing
Forced Connection and Digital Halloween
By Linh PMP Have we taken for granted that Halloween means pumpkins, candies, witches, black cats, etc? Let’s try this mind-provoking practice to refresh these iconic items. Luke Williams, the… Read more “Forced Connection and Digital Halloween”
Cognitive Computing & Magical Marketing
By Linh PMP “2.5 quintillion bytes of data is created every day 90% data of the world today has been created in the last two years alone Every… Read more “Cognitive Computing & Magical Marketing”
A LEGO’s email to a millennial Dad (still fiction)
By Linh PMP “Hi Jeff, Thank you for joining the coolest daddy community of fun and imagination. We love your child. And we love you too. Let’s see… Read more “A LEGO’s email to a millennial Dad (still fiction)”
Our eyes are horizontal, why go vertical???
By Linh PMP “Motion pictures are horizontal. TVs are horizontal. Computer screens are horizontal. Web responsive. People eyes are horizontal. We aren’t built to watch vertical videos. Say… Read more “Our eyes are horizontal, why go vertical???”
“Take my $50 & become my president!”
By Linh PMP After Super Tuesday, Hillary Clinton and Donald Trump won a series of state-by-state victories; however, this article will not talk about them, but about the… Read more ““Take my $50 & become my president!””
Marketers, please work on customer service!
By Linh PMP In 2013, after 1.5 years working as a marketing staff, I decided to move to customer service department. My direct boss at that time advised… Read more “Marketers, please work on customer service!”
Dunkin’ Coffee – Time for Bottle!
By Linh PMP Starbucks bottled coffee is everywhere. How about Dunkin’? The project introduces the comprehensive market research and the omni-channel marketing strategies for Dunkin’-to-go, a new… Read more “Dunkin’ Coffee – Time for Bottle!”
Hershey, bring me a higher love!
By Linh PMP Valentine time. Chocolate time. Love time… In this sweetest period of the year, just wanna retell a recent story by Hershey’s, the biggest empire with… Read more “Hershey, bring me a higher love!”
BEX Accessories #Classy #Bold Campaign
By Linh PMP How can a boutique brand become more social? The deliverables of Facebook, Instagram, Printads and Pop-up Shop. Please click here if you cannot read the… Read more “BEX Accessories #Classy #Bold Campaign”
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