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Linh PMP.

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    Tag: business

    The Tico Sustainability

      By Linh PMP The economy of sustainability In the 1950s, under the pressure of energy shortage, Costa Rica invests in R&D for renewable energy. Until now, 90% of… Read more “The Tico Sustainability”

    January 24, 2017May 27, 2021 by linhpmp

    Forced Connection and Digital Halloween

    By Linh PMP Have we taken for granted that Halloween means pumpkins, candies, witches, black cats, etc? Let’s try this mind-provoking practice to refresh these iconic items. Luke Williams, the… Read more “Forced Connection and Digital Halloween”

    October 29, 2016October 31, 2016 by linhpmp

    Cognitive Computing & Magical Marketing

    By Linh PMP “2.5 quintillion bytes of data is created every day 90% data of the world today has been created in the last two years alone Every… Read more “Cognitive Computing & Magical Marketing”

    October 1, 2016October 29, 2016 by linhpmp

    Mattel: “I’m a Barbie girl, in the hightech world…”

    By Linh PMP Mattel, founded in 1945, has been growing to become the largest manufacturer of the traditional toy industry in the world. Barbie is one of their… Read more “Mattel: “I’m a Barbie girl, in the hightech world…””

    May 7, 2016December 16, 2016 by linhpmp

    A LEGO’s email to a millennial Dad (still fiction)

    By Linh PMP “Hi Jeff, Thank you for joining the coolest daddy community of fun and imagination. We love your child. And we love you too. Let’s see… Read more “A LEGO’s email to a millennial Dad (still fiction)”

    March 26, 2016December 16, 2016 by linhpmp

    Our eyes are horizontal, why go vertical???

    By Linh PMP “Motion pictures are horizontal. TVs are horizontal. Computer screens are horizontal. Web responsive. People eyes are horizontal. We aren’t built to watch vertical videos. Say… Read more “Our eyes are horizontal, why go vertical???”

    March 7, 2016March 7, 2016 by linhpmp

    Marketers, please work on customer service!

    By Linh PMP In 2013, after 1.5 years working as a marketing staff, I decided to move to customer service department. My direct boss at that time advised… Read more “Marketers, please work on customer service!”

    February 24, 2016February 24, 2016 by linhpmp

    Hershey, bring me a higher love!

    By Linh PMP Valentine time. Chocolate time. Love time… In this sweetest period of the year, just wanna retell a recent story by Hershey’s, the biggest empire with… Read more “Hershey, bring me a higher love!”

    February 10, 2016December 16, 2016 by linhpmp

    BEX Accessories #Classy #Bold Campaign

    By Linh PMP How can a boutique brand become more social? The deliverables of Facebook, Instagram, Printads and Pop-up Shop. Please click here if you cannot read the… Read more “BEX Accessories #Classy #Bold Campaign”

    February 7, 2016February 27, 2017 by linhpmp

    Digital Marketing – Better for Branding or Direct Responses?

    By Linh PMP It sounds like the question whether to stay home and study for the final tonight or to go out for a networking event. Both the… Read more “Digital Marketing – Better for Branding or Direct Responses?”

    February 3, 2016February 3, 2016 by linhpmp

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